When consumers believe they have some control over the outcomes of their actions, they generally engage in more search activities.This is called a(n):
A)external locus of control.
B)ritual-based pattern.
C)external search for information.
D)internal locus of control.
E)internal search for information.

Question

Quizplus · Accepted Answer

The concept of consumers believing they have control over the outcomes of their actions is related to internal locus of control. When consumers feel that they have control, they are more likely to engage in internal search for information, which is the process of gathering information from memory or personal experience, rather than seeking out external sources of information.

When Consumers Believe They Have Some Control Over the Outcomes