Which of the following is a benefit of using focus groups as a method of data collection?
A) It is free from bias from the moderator.
B) It can have a large sample size.
C) It is a relatively low cost technique.
D) It does not need expert moderators.

Question

Quizplus · Accepted Answer

An advantage of using focus groups is that it is has a relatively low cost and data can be collected quickly.

Which of the Following Is a Benefit of Using Focus