A marketer of yo-yos wants to know how an increase in price would affect its sales.It uses a test store where it increases the price of the yo-yo by ten percent and then studies its impact on sales.Comparing sales in the test store with those in other stores provides evidence about the likely impact of a price change in the overall market.Identify the type of market research used in the scenario.
A) Experimental research
B) Mathematical modeling research
C) Observational research
D) Qualitative research

Question

A marketer of yo-yos wants to know how an increase in price would affect its sales.It uses a test store where it increases the price of the yo-yo by ten percent and then studies its impact on sales.Comparing sales in the test store with those in other stores provides evidence about the likely impact of a price change in the overall market.Identify the type of market research used in the scenario.
A) Experimental research
B) Mathematical modeling research
C) Observational research
D) Qualitative research

Quizplus · Accepted Answer

Experimental research involves manipulating one variable and examining its impact on other variables.

A Marketer of Yo-Yos Wants to Know How an Increase