Which of the following types of research would you expect a consumer products company to use if it wanted to study the patterns of household buying habits using secondary data sets each containing 500,000 items?
A) Short interviews
B) Mathematical modeling
C) Focus groups research
D) Observational research

Question

Which of the following types of research would you expect a consumer products company to use if it wanted to study the patterns of household buying habits using secondary data sets each containing 500,000 items? 
A) Short interviews
B) Mathematical modeling
C) Focus groups research
D) Observational research

Quizplus · Accepted Answer

Mathematical modeling research often involves secondary data, such as scanner data collected and stored in computer files from retail checkout counters.

Which of the Following Types of Research Would You Expect