An instance of qualitative research would be:
A) a research being conducted to observe how much time consumers spend browsing different sections of a store.
B) changing the price of a product to see its impact on the purchase of other similar products.
C) retail marketers doing traffic counts at various intersections to help determine the best locations for stores.
D) a 3-hour interview during which the interviewee talks about the products that have improved the quality of his life.

Question

An instance of qualitative research would be:
A) a research being conducted to observe how much time consumers spend browsing different sections of a store.
B) changing the price of a product to see its impact on the purchase of other similar products.
C) retail marketers doing traffic counts at various intersections to help determine the best locations for stores.
D) a 3-hour interview during which the interviewee talks about the products that have improved the quality of his life.

Quizplus · Accepted Answer

The two most common types of qualitative research in marketing are focus groups and long interviews. Long interviews are conducted by an interviewer with a single respondent for several hours.

An Instance of Qualitative Research Would Be