Nick, a professional magician, is often invited to perform magic tricks at birthday parties and other social gatherings from across the country. However, he offers his services only to clients who stay in the same city as him. He is also known to charge less than other magicians in the city. Nick is pursuing which generic business strategy?
A) Improved services
B) Right-time marketing
C) Focused low-cost
D) Broad low-cost
E) Deterrence strategy

Question

Quizplus · Accepted Answer

Nick is pursuing a focused low-cost strategy by only offering his services to clients in the same city as him and charging less than other magicians in the city.

Nick, a Professional Magician, Is Often Invited to Perform Magic