When a company offers a wide variety of products at lower prices than its rivals, it is most likely:
A) pursuing a low-cost strategy.
B) pursuing a differentiation strategy.
C) pursuing a focus strategy.
D) pursuing an exit strategy.
E) pursuing a divestment strategy.

Question

Quizplus · Accepted Answer

When a company offers a wide variety of products at lower prices than its rivals, it is likely pursuing a low-cost strategy. This means that the company is focused on reducing costs in every aspect of its operations, from production to marketing, in order to offer lower prices than its competitors. This strategy is commonly used by companies that operate in highly price-sensitive markets, where customers are more likely to choose a product based on its price.

When a Company Offers a Wide Variety of Products at Lower