A focused differentiator has the advantage of:
A) selling on non-price factors, such as design or customer service.
B) producing a large product variety without a large cost penalty.
C) producing a basic offering that is relatively inexpensive to produce and deliver.
D) being able to respond to demands for deep price discounts.
E) being able to initiate a price war in order to grow volume and drive its weaker rivals out of the industry.

Question

Quizplus · Accepted Answer

A focused differentiator can sell on non-price factors, such as design or customer service. They differentiate themselves by targeting a specific market segment and offering unique value propositions that competitors cannot easily replicate. The focus allows for customization and personalization, which can lead to higher customer satisfaction and loyalty.

A Focused Differentiator Has the Advantage Of