A company pursuing a focus strategy:
A) attempts to serve all market segments.
B) concentrates on building market share in one market segment.
C) typically has more resources at its disposal than a differentiator does.
D) has a greater impact on costs and revenues.
E) produce different offerings for different segments.

Question

Quizplus · Accepted Answer

A company pursuing a focus strategy concentrates on building market share in one specific market segment instead of attempting to serve all market segments. By focusing on one specific segment, the company can tailor their offerings to better meet the needs and wants of that segment, leading to increased customer loyalty and possibly higher profits.

A Company Pursuing a Focus Strategy