Question 1

In cognitive learning,people see someone benefiting from sport,and also learn how to play the sport.

Accepted Answer

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Question 2

According to the text,perception is defined as the complex process of selecting,organizing,and interpreting small stimuli,such as sports.

Accepted Answer

The text defines perception as the complex process of selecting, organizing, and interpreting sensory information or stimuli, which can include sports.

Question 3

Participation in special sporting events,such as a local golf tournament,or 10K run for charity,are examples of sporting events that lend themselves to limited problem solving.

Accepted Answer

Limited problem solving involves making quick decisions based on prior knowledge and experience. Participating in a local golf tournament or 10K run for charity requires some prior knowledge and experience, but it is not as complex as solving a completely new problem.

Question 4

According to the text,a primary reference group that has one of the greatest influences on sports participation is family.

Accepted Answer

The text states: "Perhaps the most significant of all primary reference groups that have an influence on sports participation is the family. Family members can introduce youngsters to sports, transport them to practices and games, provide equipment and uniforms, and attend games as enthusiastic spectators."

Question 5

Define participant consumption behavior and briefly describe why sports marketers would need to understand this type of behavior.

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Question 6

Briefly describe how the external/sociological factors in the model of participant consumption behavior would impact a consumer's decision to play golf.

Accepted Answer

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Question 7

Using the model of participant consumption behavior discussed in the text,describe the internal/psychological factors as they relate to a participant in a competitive adult soccer league.

Accepted Answer

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Question 8

In the United States,one of the greatest influences (primary reference group)on an individual is his/her family.Briefly describe what type of influence a family might exert on a male/female member to play a certain sport.

Accepted Answer

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Question 9

In the text,a popular theory of human motivation (Maslow's hierarchy of needs)is based on a set classification of needs.Using the social needs level,describe why a midlevel company executive would choose to play in a weekend golf charity sponsored by his company.

Accepted Answer

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Quiz 4: Understanding Participants As Consumers