Question 1

One way of coordinating people and tasks in a sports organization is by the use of _____.

Accepted Answer

Total Quality Management (TQM) is a management approach that aims to enhance the quality of the organization's products and services by involving all employees in the continuous improvement process. It involves coordinating people and tasks to achieve a common goal, which is to provide high-quality services to customers. In a sports organization, TQM can be used to coordinate people and tasks to provide high-quality sports events and activities to customers.

Question 2

According to the text,budgets are often used as a means of controlling organizational plans.

Accepted Answer

Budgets are commonly used to control organizational plans and ensure that resources and expenditures are allocated appropriately.

Question 3

Putting a sports marketing strategy into action is described as _____.

Accepted Answer

Implementation is the process of putting a strategy into action, which includes executing the tactics and monitoring results.

Question 4

Accurate _____ is an essential guide for decision making and action,and necessary for all phases of the strategic sports marketing process.

Accepted Answer

Accurate information is necessary for all phases of the strategic sports marketing process, including market analysis, target market identification, developing marketing strategies, and evaluating the effectiveness of marketing campaigns. Without accurate information, decisions may be made based on assumptions or incomplete data, leading to ineffective or inefficient use of resources. Therefore, it is essential to gather and analyze accurate information to guide decision making and take appropriate action.

Question 5

One of the characteristics associated with TQM is visible leadership; top management must be and is responsible for implementing the sports marketing plan.

Accepted Answer

Visible leadership is a key component of Total Quality Management (TQM), and top management is responsible for implementing and driving the sports marketing plan.

Question 6

According to the text,without the _____,innovation is unlikely,if not impossible.

Accepted Answer

The text explicitly states that without the creative process, innovation is unlikely or impossible. The other processes may play a role in facilitating innovation, but the creative process is essential.

Question 7

Evaluation of plans,activities,and results is called _____.

Accepted Answer

Strategic control involves evaluating plans, activities, and results to ensure that goals are being achieved and making adjustments as needed. Execution refers to carrying out the plans, while strategic planning and implementation refer to the development and launch of the plans. Segmenting is a marketing term that refers to dividing the market into smaller groups for targeting. Therefore, the best choice is C, strategic control.

Question 8

The type of control that measures and evaluates the effect of actions that have already been taken in an effort to execute the plan is called _____ control.

Accepted Answer

Process control involves monitoring and evaluating the performance of the organizational processes to identify any areas of improvement. This type of control evaluates the outcomes of the existing plan to determine whether they align with the objectives set during planning.

Question 9

According to the text,implementation must begin with budgeting.

Accepted Answer

While budgeting is an important aspect of implementation, it is not always the starting point. Implementation can begin with various steps including planning, resource allocation, and team formation.

Question 10

In sports marketing,communication may be formal or informal and may use a number of different channels.

Accepted Answer

In sports marketing, communication can be both formal (e.g. press releases, official statements) and informal (e.g. social media posts, athlete interviews). It can also be delivered through various channels such as television, radio, print media, social media, and personal interactions.

Question 11

A crisis plan should include _____.

Accepted Answer

A crisis plan should include well-defined organizational response strategies, specific procedures for responding to crises, steps to deal with media impact, and efficient ways to deal with a variety of problems. Therefore, option E, "all of the above," is the correct answer.

Question 12

?Sports marketing plans being constructed in an uncertain environment creates the need for _____ control.

Accepted Answer

Contingency control involves creating alternative plans and strategies to address unexpected events or changes in the environment. As sports marketing plans are being constructed in an uncertain environment, having contingency plans is crucial to ensure that the organization can quickly adapt to unexpected changes.

Question 13

The basis of a successful strategic implementation is _____.

Accepted Answer

Communication, coordination, creativity, and budgeting are all crucial components of successful strategic implementation. Effective communication ensures that everyone in the organization is clear on the strategic objectives and their role in achieving them. Coordination is necessary to ensure that all departments and teams are working together towards a common goal. Creativity is important for developing innovative solutions to challenges that may arise during implementation. Budgeting is necessary to allocate resources and ensure that the implementation stays on track financially. Therefore, the correct answer is E, all of the above.

Question 14

According to the text,there is only one "correct" reward system.

Accepted Answer

The text doesn't state that there is only one "correct" reward system. It highlights the importance of tailoring the reward system to the specific needs and goals of each organization.

Question 15

One of the organizational design elements involved in executing the plan is _____.

Accepted Answer

Rewards are part of organizational design elements that help in executing the plan by motivating and incentivizing employees to achieve organizational goals.

Question 16

One of the basic functions of good sport marketers is _____.

Accepted Answer

The ability to speak in front of audiences is a basic function of good sport marketers, as it involves communication skills crucial for promoting and selling sports events or products.

Question 17

_____ and _____ are vital for the implementation of the sports marketing plan,because putting together an effective marketing team is considered one of the cornerstones of the implementation process.

Accepted Answer

Staffing and skills are both necessary for putting together a strong marketing team to implement the sports marketing plan. Staffing involves identifying the right individuals to fill the necessary roles, while skills are necessary to ensure that each team member is capable of performing their role effectively. While communication, creativity, budgeting, and skills are all important components of sports marketing, staffing and skills are specifically related to forming a successful team.

Question 18

When encouraging intrapreneurship,staying close to the customer is not considered an important component.

Accepted Answer

Staying close to the customer is a crucial component when encouraging intrapreneurship. It helps the intrapreneur to identify customer needs and pain points, which can lead to the development of innovative solutions and products that can increase customer satisfaction and loyalty.

Question 19

According to the text,effective _____ requires a leadership style that allows and encourages an understanding of the marketing plan by all members of the sports marketing team.

Accepted Answer

Effective communication is crucial in ensuring that all members of the sports marketing team understand the marketing plan. Without effective communication, individuals may not understand their roles and responsibilities which can lead to confusion and inefficiencies. A leadership style that encourages and allows for open communication is necessary to ensure successful implementation of the marketing plan.

Question 20

Are the premises or assumptions used to develop the strategic sports marketing process valid? This is the question asked in _____.

Accepted Answer

The answer of Are the premises or assumptions used to...

Quiz 13: Implementing and Controlling the Strategic Sports Marketing Process