As a result of the reciprocal nature of the consumer process,all of the following can be deduced,EXCEPT:
A) comprehensive analysis of consumers need include a minimum of two elements and their relationships.
B) any of the three elements of consumer analysis may be a starting point for analysis.
C) consumers can continually change.
D) consumer analysis may be conducted at any level of aggregation.
E) the use of consumer research and analysis in developing marketing strategies becomes important.

Question

Quizplus · Accepted Answer

The reciprocal nature of the consumer process implies an ongoing interaction among elements, not necessarily that a comprehensive analysis must include a minimum of two elements and their relationships. This choice does not directly follow from the premise of reciprocal interaction in consumer processes.

As a Result of the Reciprocal Nature of the Consumer