The BASIC task of marketing strategy is to:
A) positively influence consumer behavior.
B) dramatically lower marketing costs.
C) significantly raise product prices.
D) eliminate competitors.
E) expand market presence.

Question

Quizplus · Accepted Answer

The basic task of marketing strategy is to positively influence consumer behavior through a variety of tactics such as promotion, pricing, distribution, and product development. The ultimate goal is to encourage customers to make a purchase and build brand loyalty, while also maximizing profits for the business.

The BASIC Task of Marketing Strategy Is To