From a consumer analysis point of view,a(n)_____ is a set of stimuli placed in consumers' environments designed to influence their affect,cognition,and behavior.
A) organizational change
B) culture
C) marketing strategy
D) self-concept
E) positive reinforcement

Question

Quizplus · Accepted Answer

A marketing strategy is specifically designed to influence consumers' affect, cognition, and behavior through various stimuli such as advertising, promotions, and packaging. Organizational change, culture, self-concept, and positive reinforcement may indirectly influence consumer behavior but do not encompass the full scope of a marketing strategy.

From a Consumer Analysis Point of View,a(n)_____ Is a Set