Consumer research includes the following types of studies EXCEPT:
A) advertising pretests.
B) sales promotion effects.
C) cost-benefit analysis.
D) traffic and shopping patterns.
E) test marketing.

Question

Quizplus · Accepted Answer

All of the other types of studies mentioned (advertising pretests, sales promotion effects, traffic and shopping patterns, and test marketing) are common types of consumer research. Cost-benefit analysis, while related to consumer behavior and attitudes towards purchasing, is not a specific type of research study.

Consumer Research Includes the Following Types of Studies EXCEPT