In its use of the Wheel of Consumer Analysis,marketing seeks to elicit change through:
A) appeal.
B) force.
C) deception.
D) lawsuits.
E) legislation.

Question

Quizplus · Accepted Answer

The Wheel of Consumer Analysis is a tool used in marketing to understand the decision-making process of consumers. Through this understanding, marketing seeks to appeal to consumers' needs and wants in order to elicit change in their buying behavior. Appeal is therefore the best choice as it aligns with the purpose of the Wheel of Consumer Analysis. Force, deception, lawsuits, and legislation are not aligned with the purpose of marketing through this tool.

In Its Use of the Wheel of Consumer Analysis,marketing Seeks