Reaching wide audiences through mass media,acquiring new customers,establishing brand image and personality,and defining brand position are all objectives for the IMC tool of ________.
A) advertising
B) public relations
C) trade sales promotion
D) point-of-purchase
E) packaging

Question

Quizplus · Accepted Answer

Advertising is the IMC tool that allows brands to reach wide audiences through mass media such as television, radio, and print advertisements. It also helps in acquiring new customers, establishing brand image and personality, and defining brand position. Public relations and trade sales promotion also have similar objectives but are not as effective in reaching wide audiences as advertising. Point-of-purchase and packaging are more focused on influencing purchasing decisions at the point of sale rather than building brand image and personality.

Reaching Wide Audiences Through Mass Media,acquiring New Customers,establishing Brand Image