Which of the following are two strategies for global advertising programs?
A)market-orientation and culture-orientation
B)standardization and localization
C)short-term and long-term
D)high-context and low-context
E)structured and unstructured

Question

Quizplus · Accepted Answer

The two strategies for global advertising programs are standardization and localization. Standardization involves developing a standardized marketing mix for all countries or regions, while localization involves adapting the marketing mix to fit the specific needs and preferences of local markets. Both strategies have their advantages and disadvantages, and companies must carefully consider which strategy to use based on factors such as the product or service being marketed, the target audience, and the cultural and political environment of each country or region.

Which of the Following Are Two Strategies for Global Advertising