Which of the following is NOT a planning approach for creating global campaigns?
A) local initiative
B) centrally conceived campaigns
C) variations on central campaigns
D) top-down creativity
E) bottom-up creativity

Question

Quizplus · Accepted Answer

All of the other choices (A, B, C, E) are planning approaches for creating global campaigns, while D ("top-down creativity") is not a recognized approach.

Which of the Following Is NOT a Planning Approach for Creating