Because it is often very difficult and costly to measure the variables that are most closely linked with critical outcomes, organizations often ….
A)Substitute qualitative measures for quantitative measures of achievement
B)Substitute surrogate or proxy measures for exact measures of achievement.
C)Substitute complete measures for objective measures of achievement
D)Substitute complete measures for responsive measures of achievement
E)Substitute responsive measures for exact measures of achievement

Question

Quizplus · Accepted Answer

Substituting surrogate or proxy measures for exact measures of achievement is often necessary when the exact measures are difficult or costly to obtain. These surrogate or proxy measures may not be perfect, but they provide a reasonable approximation of the concept being measured.

Because It Is Often Very Difficult and Costly to Measure