Which of the following ad campaigns would most likely appeal to an audience's desire for self actualization?
A)"Just do it" (Nike)
B)"We try harder" (Avis Car Rental)
C)"You deserve a break today" (McDonald's)
D)"Don't leave home without it" (American Express)
E)"Got milk?" (Milk Processor Education Program)

Question

Quizplus · Accepted Answer

A) Advertisements that appeal to people's desire to make the most of their abilities target their sense of self-actualization. The "Just do it" campaign specifically encouraged people to exercise and strive for physical fitness, but in a greater sense to show grit, determination, and passion in their pursuits.

Which of the Following Ad Campaigns Would Most Likely Appeal