________ consists of encouraging individuals to pass on an e-mail message to others,thus creating the potential for exponential growth in the message's exposure and influence.
A) Buzz marketing
B) Viral marketing
C) Branded marketing
D) Opinion leadership
E) Publicity

Question

Quizplus · Accepted Answer

The given description matches the technique of viral marketing, where the message spreads from one person to many, mimicking the way a virus spreads. The exponential growth in exposure and influence is a characteristic feature of viral marketing.

________ Consists of Encouraging Individuals to Pass on an E-Mail