Buzz agents may be enlisted by firms in an attempt to initiate ________.
A) a word-of-mouth campaign
B) impersonal communication
C) brand credibility
D) opinion leadership
E) publicity

Question

Quizplus · Accepted Answer

Buzz agents are individuals who are hired by companies to initiate positive word-of-mouth advertising and create buzz around their products or services. Therefore, the correct answer is A) a word-of-mouth campaign.

Buzz Agents May Be Enlisted by Firms in an Attempt