________ is defined as wordplay,often used to create a double meaning used in combination with a relevant picture.
A) Psychological noise
B) Involvement theory
C) Advertising resonance
D) Message framing
E) Comparative advertising

Question

Quizplus · Accepted Answer

The definition provided fits best with the concept of advertising resonance, where the image and message are combined to create an emotional connection with the audience. The use of wordplay is often seen in advertising campaigns to create a visual and verbal pun that resonates with the audience. Psychological noise refers to distractions in the environment that affect communication, involvement theory is a concept used to explain consumer decision-making, message framing is a technique used to present information in a particular way, and comparative advertising is a type of advertising that compares the features of one brand with another. None of these concepts directly relate to the definition provided.

________ Is Defined as Wordplay,often Used to Create a Double