Competing advertising messages and distracting thoughts are types of ________.
A) perceptual blocking
B) selective exposure
C) roadblocking
D) psychological noise
E) branded entertainment

Question

Quizplus · Accepted Answer

Psychological noise refers to internal mental distractions that can affect a person's ability to process and understand a message, such as competing advertising messages and distracting thoughts. Perceptual blocking refers to physical barriers that prevent a person from receiving a message, selective exposure refers to the tendency to seek out messages that align with one's beliefs, and roadblocking refers to the practice of saturating a medium with multiple ads to capture a larger audience. Branded entertainment refers to the integration of brand messages into entertainment content.

Competing Advertising Messages and Distracting Thoughts Are Types of ________