Firms with established reputations generally have an easier time selling their products than do firms with lesser reputations.The ability of a quality image to invoke credibility is one of the reasons for the growth of ________.
A) large corporations
B) non-profit organizations
C) family brands
D) product licensing
E) advertising creativity

Question

Quizplus · Accepted Answer

Family brands leverage the established reputation of a parent brand to enhance credibility and consumer trust, making it easier to sell products under the same brand umbrella.

Firms with Established Reputations Generally Have an Easier Time Selling