Individuals who experience ________ often try to alleviate their uncertainty by convincing others to make a similar purchase to reassure themselves of their product choice.
A) gratification
B) satisfaction
C) postpurchase dissonance
D) positive reinforcement
E) opinion leadership

Question

Quizplus · Accepted Answer

Postpurchase dissonance is a feeling of anxiety that occurs when a buyer begins to doubt their purchase decision, which can lead to them seeking reassurance from others who might have made a similar decision. This behavior is called opinion seeking and is a way for consumers to alleviate their uncertainty and reduce cognitive dissonance.

Individuals Who Experience ________ Often Try to Alleviate Their Uncertainty