A campaign for a new brand of flavored Vodka uses actors or models to visit bars and nightclubs and order martinis made with the new brand.The actors or models appear as if they are ordering a well-established fad drink,while the real objective is to create a new drink.This is an example of ________.
A) buzz marketing
B) viral marketing
C) branded marketing
D) opinion leadership
E) publicity

Question

Quizplus · Accepted Answer

This campaign is an example of buzz marketing, which creates a buzz or excitement about a new product by generating word-of-mouth marketing through activities such as product sampling or using influencers to promote the product.

A Campaign for a New Brand of Flavored Vodka Uses