The theory of ________ suggests that the memory of a negative cue, such as a low-credibility source, simply decays faster than the memory of the message itself, leaving behind the primary message content.
A) the sleeper effect
B) advertising wearout
C) disassociation
D) differential decay
E) the dissipation effect

Question

Quizplus · Accepted Answer

Differential decay theory suggests that the memory of a negative cue, such as a low-credibility source, simply decays faster than the memory of the message itself, leaving behind the primary message content.

The Theory of ________ Suggests That the Memory of a Negative