________ involves developing a close,personalized relationship with customers,and is one form of non-product reinforcement.
A) Relationship marketing
B) Copy testing
C) Involvement theory
D) Comprehension
E) Shaping

Question

Quizplus · Accepted Answer

Relationship marketing involves developing a close, personalized relationship with customers, which is a form of non-product reinforcement. Copy testing is the process of evaluating advertising effectiveness. Involvement theory refers to the level of personal relevance a consumer perceives in a product or service. Comprehension refers to the understanding of a message. Shaping refers to the process of gradually changing behavior through reinforcement.

________ Involves Developing a Close,personalized Relationship with Customers,and Is One