Campbell's Soup Company continues to add new food products to its product line under the Campbell's brand name. This is known as ________.
A) corporate marketing
B) family branding
C) capital branding
D) licensing
E) positioning

Question

Quizplus · Accepted Answer

Family branding is a marketing strategy where a company uses its established brand name to introduce new products, leveraging the brand's existing reputation to promote the new items. Campbell's Soup Company using its brand name to add new food products exemplifies this strategy.

Campbell's Soup Company Continues to Add New Food Products to Its