________ strategies are designed to distinguish a product or brand from that of competitors on the basis of an attribute that is relevant, meaningful, and valuable to consumers.
A) Stimulus differentiation
B) Product differentiation
C) Stimulus discrimination
D) Stimulus generalization
E) Product discrimination

Question

Quizplus · Accepted Answer

Product differentiation strategies focus on making a product or brand stand out by emphasizing unique features or benefits that are important to consumers, distinguishing it from competitors' offerings.

________ Strategies Are Designed to Distinguish a Product or Brand