Lucy finds Coca-Cola to be refreshing and tasty. When she attributes this perception to all colas in red cans, she is engaging in ________.
A) stimulus discrimination
B) advertising wearout
C) cosmetic variations
D) stimulus generalization
E) interference

Question

Quizplus · Accepted Answer

Lucy is engaging in stimulus generalization, where she extends her positive feelings about Coca-Cola to all colas in red cans, assuming they will also be refreshing and tasty based on a common characteristic (the color of the can). This is a common phenomenon in consumer behavior where consumers generalize their feelings from one product to similar products.

Lucy Finds Coca-Cola to Be Refreshing and Tasty