In a consumer behavior context, a(n) ________ might consist of a well-known brand symbol that implies quality, whereas a(n) ________ might consist of new products bearing the well-known symbol.
A) unconditioned stimulus; conditioned stimulus
B) conditioned stimulus; conditioned response
C) unconditioned stimulus; unconditioned response
D) conditioned stimulus; unconditioned stimulus
E) unconditioned response; conditioned response

Question

Quizplus · Accepted Answer

An unconditioned stimulus is something that inherently triggers a response without the need for learning, such as a well-known brand symbol implying quality. A conditioned stimulus is something that, after association with an unconditioned stimulus, comes to trigger a conditioned response, like new products bearing the well-known symbol.

In a Consumer Behavior Context, A(n) ________ Might Consist of a Well-Known