The more competitive ads a consumer sees,the greater the likelihood that ________ will occur,causing the consumer to forget previous learning that resulted from repetition.
A) stimulus discrimination
B) interference
C) cosmetic variations
D) advertising wearout
E) cognitive processing

Question

Quizplus · Accepted Answer

Interference occurs when a consumer is exposed to multiple ads for the same product or service, which can make it difficult for them to remember the specific details of each ad.

The More Competitive Ads a Consumer Sees,the Greater the Likelihood