________ in ads involves changing some of the aesthetic characteristics of an ad while repeating the same advertising theme.________ in ads involve changes in advertising content across different versions of an advertisement.
A) Cosmetic variations; Advertising wearout
B) Substantive variations; Cosmetic variations
C) Cosmetic variations; Substantive variations
D) Stimulus generalization; Stimulus discrimination
E) Advertising wearout; Substantive variations

Question

Quizplus · Accepted Answer

The first part of the statement describes cosmetic variations, which involve changing the look or aesthetic features of an ad while keeping the same message. The second part of the statement describes substantive variations, which involve changing the message or content of an ad while keeping some elements consistent. Therefore, the best choice is C.

________ in Ads Involves Changing Some of the Aesthetic Characteristics