For high-involvement purchases,the ________ is likely to be the most effective marketing strategy,whereas for low-involvement purchases,the ________ is likely to be more effective.
A) massed learning; distributed learning
B) short-term stores; long-term stores
C) central route to persuasion; peripheral route to persuasion
D) product positioning; product differentiation
E) evoked set; brand equity

Question

Quizplus · Accepted Answer

High-involvement purchases require consumers to put more effort and thought into the decision-making process. Therefore, a central route to persuasion, which relies on strong arguments and logical reasoning to convince consumers, is likely to be more effective. Conversely, low-involvement purchases require less effort and consideration, and consumers are more susceptible to peripheral route persuasion, which focuses on superficial aspects such as brand image and packaging.

For High-Involvement Purchases,the ________ Is Likely to Be the Most