________ refers to the purchase of a brand out of habit and convenience without any emotional attachment to the brand.
A) Premium loyalty
B) Covetous loyalty
C) Inertia loyalty
D) No loyalty
E) Conditioned loyalty

Question

Quizplus · Accepted Answer

Inertia loyalty refers to the purchase of a brand out of habit and convenience without any emotional attachment to the brand. Premium loyalty is the opposite, where customers have a strong emotional connection and are willing to pay more for the brand. Covetous loyalty refers to loyalty based on the desire to own something, rather than loyalty to a brand. "No loyalty" and "conditioned loyalty" are not recognized terms in marketing.

________ Refers to the Purchase of a Brand Out of Habit