Kyle is an enthusiastic golf player and likes to shop on eBay for used golf clubs so he can try out different clubs for a while,then resell them if he doesn't like them.This is known as ________.
A) vicarious exploration
B) use innovativeness
C) exploratory purchase behavior
D) sensation seeking
E) dogmatism

Question

Quizplus · Accepted Answer

Exploratory purchase behavior refers to the buying behavior of a customer who is interested in trying out different products and is not committed to any particular brand or product. Kyle's behavior of buying used golf clubs for experimenting and reselling them if he doesn't like them is an example of exploratory purchase behavior.

Kyle Is an Enthusiastic Golf Player and Likes to Shop