The notion of ________ suggests that consumers attribute various descriptive personality-like traits or characteristics to different brands.
A) brand personality
B) consumer dogmatism
C) consumer innovation
D) consumer need for cognition
E) sensation seeking

Question

Quizplus · Accepted Answer

Brand personality refers to the practice of associating human personality traits (like sincerity, excitement, competence, sophistication, and ruggedness) to brands. This helps consumers relate to the brand on a personal level, influencing their preferences and loyalty.

The Notion of ________ Suggests That Consumers Attribute Various Descriptive