The type of self-image that characterizes the way consumers would like to see themselves is ________.
A) actual self-image
B) ideal self-image
C) social self-image
D) ideal social self-image
E) self-image awareness

Question

Quizplus · Accepted Answer

Ideal self-image refers to how consumers envision themselves in their best possible light or how they aspire to be, which is distinct from their actual or current self-image.

The Type of Self-Image That Characterizes the Way Consumers Would