Which of the following is true of consumer ethnocentrism?
A) Consumers who are highly ethnocentric tend to evaluate foreign-made products for their extrinsic characteristics
B) Ethnocentrism has been found to vary by country and product.
C) Marketers successfully target ethnocentric consumers by stressing the foreign origin of their products in their promotional appeals.
D) Consumers who are nonethnocentric are likely to feel that it is inappropriate or wrong to purchase foreign-made products.
E) Consumers that have the most knowledge about a product are more strongly influenced by country-of-origin perceptions than consumers who know little about the product.

Question

Quizplus · Accepted Answer

Ethnocentrism is not universal and varies by country and product. Some consumers may be more willing to purchase foreign-made products than others, depending on their level of ethnocentrism. Marketers may use different strategies to target consumers with different levels of ethnocentrism.

Which of the Following Is True of Consumer Ethnocentrism