Exploratory purchase behavior,vicarious exploration,and use innovativeness are types of ________.
A) sensation seeking
B) social character
C) variety seeking
D) innovativeness
E) optimum stimulation level

Question

Quizplus · Accepted Answer

Exploratory purchase behavior, vicarious exploration, and use innovativeness are all types of variety seeking, which is a consumer's motivation to seek out new and different experiences and products.

Exploratory Purchase Behavior,vicarious Exploration,and Use Innovativeness Are Types of ________