The idea that consumers have ________ reflects the observation that healthy or normal people are likely to display a somewhat different personality in each of a number of different situations or social roles.
A) consistent personalities
B) an expected self
C) extended selves
D) an ideal self-image
E) multiple selves

Question

Quizplus · Accepted Answer

The idea that consumers have multiple selves reflects the observation that individuals may display different personalities or identities in different situations or social roles. This is also known as the "self-concept" or the range of identities that an individual can assume. Therefore, option E is the best answer. Option A (consistent personalities) and option D (an ideal self-image) may not fully capture the variability of individuals' personalities in different contexts. Option B (an expected self) and option C (extended selves) are related but not exactly the same as the concept of multiple selves.

The Idea That Consumers Have ________ Reflects the Observation That