Differentiated marketing is a highly appropriate segmentation strategy for ________.
A) innovative companies in new industries with few competitors
B) established companies developing new technologies in their industries
C) financially strong companies that are undisputed market leaders in their industries
D) new companies that are trying to break into the market for an existing product category for which there is already a strong market leader
E) financially strong companies that are well established in a product category and competitive with other firms that are also strong in the category

Question

Quizplus · Accepted Answer

Differentiated marketing is a segmentation strategy in which a company targets multiple segments with different products or marketing mixes. This strategy is suitable for financially strong companies that are well established in a product category and are competitive with other firms that are also strong in the category. These companies can invest in developing different products or marketing mixes for different segments without sacrificing their overall market position. Option E is the only choice that fits this description.

Differentiated Marketing Is a Highly Appropriate Segmentation Strategy for ________