________ represent unfilled consumer needs and can be used to develop a positioning approach.
A) Usage rates
B) Usage situations
C) Psychographics
D) Sought benefits
E) Social class

Question

Quizplus · Accepted Answer

Sought benefits represent unfilled consumer needs as they reflect what consumers are looking for or hoping to gain from a product or service. They can be used to develop a positioning approach by emphasizing the benefits that the product or service offers in order to meet those needs.

________ Represent Unfilled Consumer Needs and Can Be Used to Develop