Some marketers target consumers who show no brand loyalty in the belief that they represent greater market potential than consumers who are brand loyal.When shopping and evaluating prices and discounts,switchers are more likely to respond to ________ than other segments.
A) email marketing messages
B) televised marketing messages
C) coupons and price cuts
D) word-of-mouth and buzz marketing
E) point-of-sale displays

Question

Quizplus · Accepted Answer

Switchers are focused on finding the best price and value, so they are more likely to respond to coupons and price cuts. Email marketing, televised marketing, word-of-mouth and buzz marketing, and point-of-sale displays may also be effective, but they are not specifically tailored to the price-sensitive behavior of switchers.

Some Marketers Target Consumers Who Show No Brand Loyalty in the Belief