Home Depot uses its individual customer purchase history to design customized ads.This is an example of ________.
A) psychographic segmentation
B) geodeomgraphic segmentation
C) countersegmentation
D) mass marketing
E) behavioral targeting

Question

Quizplus · Accepted Answer

This is an example of behavioral targeting, where the company uses the customer's past behavior (purchasing history) to design personalized ads. Psychographic segmentation focuses on grouping customers based on their personality traits, values, and lifestyles. Geodemographic segmentation involves dividing customers based on their geographic location and demographics. Countersegmentation is not a commonly used term in marketing. Mass marketing involves creating a single generic message that is intended for all customers.

Home Depot Uses Its Individual Customer Purchase History to Design