The production orientation focuses on profit through ________,while the marketing concept focuses on profits based on ________.
A) product innovation; aggressive advertising
B) cost control; customer satisfaction
C) customer satisfaction; product innovation
D) customer satisfaction; aggressive advertising
E) product innovation; sales volume

Question

Quizplus · Accepted Answer

The production orientation emphasizes cost control to maximize profits, while the marketing concept prioritizes customer satisfaction to achieve profitability.

The Production Orientation Focuses on Profit Through ________,While the Marketing