Kevin's company owns a factory that can produce 1,000 widgets per week.His primary focus is on getting consumers to purchase as many widgets as possible to ensure that he is maximizing his sales relative to his production capacity.Kevin's business is exhibiting the ________.
A) marketing concept
B) product orientation
C) not-for-profit orientation
D) sales orientation
E) market orientation

Question

Quizplus · Accepted Answer

A sales orientation is focused on selling as many products as possible, regardless of customer needs or wants. In this scenario, Kevin's primary focus is on getting consumers to purchase as many widgets as possible, indicating a sales orientation.

Kevin's Company Owns a Factory That Can Produce 1,000 Widgets